The conversation around alcohol consumption is undergoing a significant evolution. By next year, the burgeoning movement of "sober interest" is expected to be far more mainstream, including a diverse range of individuals – not necessarily those battling addiction, but rather those questioning their relationship with alcohol and seeking alternativ

In 2025, the landscape of social celebrations is shifting. While enjoying a beverage remains a common practice, an increasing number of individuals are choosing alcohol-free lifestyles. This trend isn't about complete abstinence; it's about awareness surrounding alcohol consumption and experimenting with its role in daily life. Whether driven by he